Website Translation and Localization

Every day, more and more data gathered across the globe points to one conclusion: if you want your business to succeed and grow in international markets, you have to engage with your customers on their terms, in their language. Website localization is a must-have strategy.

Website localization can appear rather daunting for those who are new to the process, but Capita Translation and Interpreting can remove the complication with our array of localization services, ranging from traditional website translation to multilingual SEO. We can help you to capitalize on the power of your global web presence while improving your site’s ‘find-ability’.

Why is website localization necessary?

A selection of translated web pages can provide visitors with the most essential information, but a localized website creates a full first impression of your business.

Value of language in eCommerce white paper

Download our whitepaper: The Value of language in eCommerce

 

There are many valuable reasons for localizing your existing website:

Watch our video here on why talking to your customers in their native language is important within the ecommerce arena.

Companies are becoming more and more confused as to why their multilingual website receives low traffic and search rankings. Too many of these companies translate their website without international SEO in mind, or using irrelevant/low search volume keywords. If your global website performance is struggling, you need a website translation approach that considers multilingual SEO from the beginning.

Publishing blogs in your target languages will also help to maximize your web presence as it will increase the number of ‘in-country’ links to your localized webpages. We can translate, or even create blog copy in your target languages. If you want to handle the translation yourself, we can provide a proofreading service.

Ultimately, what a multilingual website will bring you is new customers.

Website translation doesn’t have to be a painful process when you speak to the experts – and working with Capita TI will ensure that your investment is worth-while.

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